Wednesday, June 5, 2013

The Cheerios Commercial, Merchandising is a Mutual Activity

Cheerio Commercial (1)
I keeping seeing articles about this Cheerio’s commercial and had to check it for myself. It basically involves a little mixed race girl and her parents (i.e. a white woman and black man) trying to sell the product by claiming it’s consumption generates health benefits such as lowering cholesterol. The problem is in the backlash that it provoked from various communities.

I am going to include a link concerning this commercial and the ensuing article I read from the Huffington Post. It is so sad that there are people in a country of immigrants that cannot get past its racist history and I guess this is on both sides of the color aisle. I am not sure.

Personally, folks need to move on. People are people and the commercial represented one of those typical family units that exist in this country, like it or not, it cannot be changed. The company was doing what it is supposed to do and that is to target growing segments of the population in order to increase sales. I congratulate Kellogg for not backing down.

To those haters amongst us, why show your “back side” on something that is completely out of your control? Why don’t you put that anger and energy into a positive return?

Peace Diana

(c) Copywrite by Diana Mary Sharpton

1. Source/ Photograph/ Video: "Cheerios commercial with mixed family gets racist backlash on YouTube"